Twickenham based Advanced Medical Institute (AMI) has been placing advertisements around London which as you can see from the add above feature the word “Sex” very prominently in larger lettering.
The company gives consultations and treatment for men suffering from impotence and premature ejaculation, using its “nasal delivery technology”.
The Advertising Standards Authority has upheld 522 complaints against AMI. Other complaints were that the billboards were near to schools and areas where they would be seen by children.
A spokeswoman for the ASA said “A number of complainants pointed out to us that the sheer size of the message made it impossible to avoid, which they found very uncomfortable.” The advert has been removed whilst the case is investigated.
I’m inclined to agree, whilst I am quite openly sexual, you don’t go shoving it in people’s faces. We all choose what to read here on the Internet, it’s not so when you are moving around your own city and these ads hit you in the face.
We have a young nephew and I would hate to have to try and explain what they were all about to him. There is a time and a place for children to be educated in such things and it should be a choice not thrust upon you by a sexual health clinic.
I just realised that I made a couple of naughty faux pas in those last paragraphs. Lol