Looking Up That Beaver

Here is a lesson for all of us to be careful which names we select for our sites or publications.  If you select a name which can be construed as being sexual it could be filtered out by Google searches or communication via email could be spammed and the recipient never receives it.

Recently after 90 years of publication, Canada’s oldest magazine The Beaver is to undergo a name change because it’s readership was being affected by spam filters particularly in schools.

For those of us who are unfamiliar with the publication, The Beaver, Canada’s history journal was named after the country’s national emblem.  Back in the day I bet they couldn’t forsee the problem its name would create in the modern world.

You can read the full story here, it makes for some interesting reading.